Common Selling Mistakes


Common Selling Mistakes

 

 

Mistake #1: Selling for the Wrong Price

Of course, every seller wants to get most money out of their property. However, this will not happen by pricing your property too high. A high listing price will cause buyers to lose interest before they even look at your property. On the flipside, a listing price that is too low will cause buyers to feel there is something wrong with the property, or you are hiding something. In general, your property should be priced according to its fair value, taking market conditions as well as other factors into consideration.

Mistake #2: Failing to Properly Showcase your Home

As obvious as this mistake may seem, it is still very widespread among home sellers. If you are trying to sell your home, it is imperative that you make your home as pleasant looking as possible. Failing to ensure your home is clean, presentable and welcoming will quickly turn away potential buyers.

Mistake #3: Trying to Sell to “Window Shoppers”

Everyone who comes into your open house is not a prospective buyer. As a matter of fact, most individuals who attend your showing are not ready to buy. A good real estate agent will be able to distinguish between a “window shopper” and a real interested buyer. Trying hard to sell to the wrong people is very inefficient and time consuming. This will result in missed opportunities to focus your attention on real interested buyers.

Mistake #4: Ineffective Marketing and Advertising

Your real estate agent should have the experience to employ the necessary marketing techniques to help sell your home. Today, information technology and the internet are the number one means to attract prospective buyers. When searching for an agent, make sure they have the necessary skills and resources to use the internet effectively to attract buyers. Otherwise, you will risk your home being on the market longer than it should be.